Beam Suntory Australia Pty Ltd, its related bodies corporate and its brands (“Beam Suntory”, “we”, “us” or “our”) are committed to upholding the ABAC Responsible Alcohol Marketing Code (“ABAC Code”) and ensuring that we market our products responsibly.
We will not knowingly allow any content to be published on any platforms that we control (including but not limited to our websites and our Facebook, Instagram or Twitter profiles) that is in breach of the ABAC Code. Please read this User Generated Content Policy (“UGC Policy”) carefully before publishing any content to our platforms. All content posted by users on any of our platforms must comply with this UGC Policy. Please note that your use of third-party platforms such as Facebook, Instagram or Twitter will also be subject to the Terms of Use of those platforms.
We reserve the right to remove any content (including photos and comments) from any of our platforms under the following circumstances:
- if it is about or depicts anyone who is (or appears to be) under the legal drinking age, encourages underage drinking, or was made by a person who is under the legal drinking age;
- if it prominently depicts anyone between 18 to 24 years old;
- if it promotes excessive or irresponsible consumption of alcohol;
- if it challenges or dares people to consume an alcoholic beverage;
- if it depicts or encourages irresponsible or offensive behaviour related to the consumption of alcohol;
- if it suggests that the consumption or presence of alcohol creates or contributes to a change in mood or environment, or contributes to success or achievement;
- if it depicts or condones drinking before or during driving, or participating in any activities or handling of equipment which requires concentration to ensure safety;
- if it promotes the preference of a particular alcoholic beverage due to its high alcohol content, strength, or intoxicating effects;
- if it contains misleading statements about alcohol or implies that alcohol contains medicinal benefits or is a necessary aid to relaxation;
- if it shames anyone who chooses not to participate in activities involving alcohol;
- if it associates drinking with any illegal activities or anti-social behaviour;
- if it advocates, promotes, or assists discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age;
- if it is defamatory, obscene, hateful, or offensive in any way;
- if we deem it to be a breach of any intellectual property, privacy, publicity or other rights; and
- for any other reasons that we deem necessary or in our discretion, we consider that the content is in breach of the ABAC Code or any applicable law or applicable code of conduct.
We reserve the right to modify this UGC Policy at any time to ensure we remain compliant with current regulations, in which case an up-to-date version will be available at promoconditions.com.au/ugc/. We recommend periodically revisiting the UGC Policy to ensure you are kept up to date with any changes made.
If you believe any content on our platforms breaches this UGC Policy or you have any concerns regarding any content published on our platforms, please do not hesitate to contact us at dpo@beamsuntory.com.
We encourage you to drink smart (www.drinksmart.com).